The TAG Heuer Monaco was designed by Jack Heuer, the great-grandson of the company’s founder, Edouard Heuer. Jack Heuer was a visionary watchmaker who had a deep passion for motorsports, and he wanted to create a watch that would be perfect for race car drivers. He came up with the idea of a square-shaped watch that would be easy to read while driving at high speeds.
One of the most famous and beloved versions of the TAG Heuer Monaco is the Steve McQueen Edition. This watch was famously worn by the Hollywood star in the 1971 film Le Mans, and it has since become one of the most sought-after watches in the world. The Steve McQueen Edition features a blue dial with red and white accents, and it is often referred to as the “McQueen Monaco.”
The Tag Monaco worn by Steve Mcqueen established itself as arguably the coolest and most iconic of images of both actor and watch.
The 1971 film Le Mans was the film that really introduced Hollywood to the exciting world of motor racing. Steve McQueen was not only an actor, but also a race car driver and passionate motorsport enthusiast. For the film he chose to wear the Tag Heuer Monaco Chronograph originally released in 1969, the equivalent model today is the TAG Heuer Monaco Calibre 12 Automatic Chronograph. Price about $3000
McQueen also wore a Rolex Submariner (though not in Le Mans) which leads us nicely to the next on the list.