Like the G-Shock the Ironman is a watch that has a reputation for toughness. Because of this it was chosen by astronauts and certified by NASA for space missions, it has accompanied astronauts and Russian cosmonauts to outer space.
From the Timex sponsorship of the Ironman Triathlon event came the eventual partnership and the acquiring of the rights to use the Ironman name in 1986.
Its very popular with sporting enthusiasts due to its rugged design and the Ironman has since become the company’s flagship watch and worlds best selling sports watch.
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