ArtyA is a brand created by Swiss designer Yvan Arpa and aims to create watches incorporating elements of contemporary art and unusual materials.
The Son of a Gun collection often uses bullets in its watches for instance the Son of a Gun Werewolf model came with two silver bullets, which had been forged during a full moon and rubbed in garlic for added Werewolf-defeating effect.
The new Artya Son of a Gun Target edition doesn’t feature bullets but gun powder mixed with gold leaf and a target design on the face. The dial appears cleverly suspended and the lugs are adorned with 32 diamonds.
The watch is powered by a Swiss automatic movement and the rear of the watch also features a target, this time engraved on the oscillating mass.
Pick up this watch up and score a ‘style bulls-eye’.
Price range (CHF) : 10,000-19,999
ArtyA Son of a Gun Target Specifications
|Movement||Mechanical automatic, 25 jewels, oscillating weight engraved with a target, 42-hour power reserve|
|Functions||Hours, minutes and seconds|
|Case||316L stainless steel, 47 mm
Bezel engraved with a target
Sapphire crystal and back
Lugs set with 32 diamonds (1.00 ct)
Water-resistant to 50 m (5 ATM/165 ft)
|Dial||Stainless steel engraved with a target
Cannon powder and white gold leaf
|Bracelet/Strap||Black crocodile with steel buckle|