ArtyA Son of a Gun Target

ArtyA Son of a Gun Target
Son of a Gun Target model

ArtyA is a brand created by Swiss designer Yvan Arpa and aims to create watches incorporating elements of contemporary art and unusual materials.

The Son of a Gun collection often uses bullets in its watches for instance the Son of a Gun Werewolf model came with two silver bullets, which had been forged during a full moon and rubbed in garlic for added Werewolf-defeating effect.

The new Artya Son of a Gun Target  edition doesn’t feature bullets but gun powder mixed with gold leaf and a target design on the face. The dial appears cleverly suspended and the lugs are adorned with 32 diamonds.

The watch is powered by a Swiss automatic movement and the rear of the watch also features a target, this time engraved on the oscillating mass.

Pick up this watch up and score a ‘style bulls-eye’.

Price range (CHF) : 10,000-19,999

ArtyA Son of a Gun Target watch back
Son of a Gun Target back

ArtyA Son of a Gun Target Specifications

Movement Mechanical automatic, 25 jewels, oscillating weight engraved with a target, 42-hour power reserve
Functions Hours, minutes and seconds
Case 316L stainless steel, 47 mm
Bezel engraved with a target
Sapphire crystal and back
Lugs set with 32 diamonds (1.00 ct)
Water-resistant to 50 m (5 ATM/165 ft)
Dial Stainless steel engraved with a target
Cannon powder and white gold leaf
Bracelet/Strap Black crocodile with steel buckle


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