Bulgari bought the brand Gerald Genta and assimilated their designs.
This mode, the Bvlgari Gerald Genta Magsonic was first released a couple of years ago is still similar to its original design, Bulgari having made few changes, the case is now made of rose gold while the original was titanium amongst other metals -used in combination to enhance the sonic qualities of the Grand Sonneries chimes.
The original version had a staggering $900,000 price tag no word on the price of this version.
Source:Bvlgari
